There is an almost silly debate going on about things like “Is Twitter Social CRM?” that is more obfuscating than it is enlightening 642-383 exam. You nailed it with the line “making our websites more ’social’ is an important tactic, but it isn’t the strategy. The strategy…is to attract customers, get them to interact…”, etc. I think that this most important idea gets lost in much of the debate and discussion because of the sexiness of the social tools and the occasional phenomenon that gets created by a human interaction in combination with that social tool 642-415 exam. The key to all of the strategy that makes it work is customer engagement which can involve repeating interaction with the company and can go so far as collaboration with the company when the customer has become an advocate. But the core is the strategy, not the tactic 642-426 exam, even though the tactics are sexier and are now necessary because the customer is more social than ever before.