The Down-stream Processing of dragon well tea
110 new acres of new land south of Zhejiang tea market was started in 2003 and put into use this year. At present, the cultivation of Lishui is leading the market, to accelerate the city's tea and the cities of the butt, to be built to the south of Zhejiang provincial tea market as the center of the backbone of the tea market, 5, 12 municipal leading enterprises of agriculture, 5 Tea Industry Association , 16 tea production cooperatives, and professional enough to form a flow of organic longjing tea. Hence, he made a cup of dragon well tea for his mother with them.
The establishment of "company + base + farmers" community, the implementation of brand strategy, improve the degree of organization of organic tea production. After the queen mother drank the tea soup, her irascibility was gone, making her repeated say that dragon well tea was better than panacea.
Order to achieve organic tea production is one of the industries of agricultural production, the operation mode is the "company + base + farmers", the first enterprise as a leader, chosen by the business area of raw materials and raw materials, raw material base in the rural areas to establish products, signed a purchase contract, through technical training producers on the origin and the local agricultural sector through unified management of the base (uniform distribution, the same species, a unified technical operation, uniform supply of agricultural materials, centralized purchasing). The hospitable tea grower entertained him with savory and delicious dragon well tea.
Base for farmers to produce products strictly according to the contract acquired by the company. This model the company, bases, farmers formed a benefit-sharing, risk-sharing community, a common market, to solve the production and demand, the gap between farmers and markets, to reduce the decentralized management of blindness, increased risk of farmers resist capacity. The Emperor was overjoyed when he tastes such fine dragon well tea.
"Company + base + farmers" mode of operation can form organic longjing tea industry, "the leading business association + market + 'and' professional cooperatives + base + farmers" of the industry chain, market to thousands of families through the fresh leaves of small production and social effectively combine the large-scale production, so do not do tea of tea, do not do tea tea, refined division of labor, improve the market competitiveness of Lishui organic tea. He was thinking that if only he could have taken some dragon well tea to his palace.
"Company + base + farmers" mode of operation can also be integrated Lishui existing tea brands, the implementation of brand strategy, which is the only way for the development of organic tea industry. Brand integration, should fully respect the laws of the market, breaking the regional boundaries, to seek in the broader context of cooperation to brand as a leader, a leading brand of common big. However, he was so embarrassed to ask for. As a result, he hid a handful of dragon well tea leaves in the sleeve of his dragon robe when the master didn’t notice.
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