‘This looks to me like a great example of corporate greed,’ he said. ‘I saw it advertised and on packs of soup and thought it was just an amazing prize. However, I now feel it was a total scam.
For anyone yearning for a life lived in fresh air and open spaces, among cattle or combine harvesters, it must have Sherri Hill Prom Dresses: Cheap Sherri Hill 2012 Sale Online seemed like the perfect opportunity.
The chance to escape the rat race and live the good life was on offer in the ‘win a farm’ competition run by the country’s biggest fresh soup brand.
The winner would collect a cheque for £500,000 – enough to buy a small farm on which to turn their rural dream into reality.
More than 260,000 took part in the competition, part of a £2.5million marketing campaign by the New Covent Soup company and its sister brand, Farmhouse Fare.
However, the group has provoked a furious backlash from its Middle Britain customers after it announced that no one had won the top prize.
Each carton of soup or pudding pack carried a unique code number which customers had to enter on the ‘win a farm’ website to see if they qualified for a prize.
But it seems that whoever had the winning number threw their food packaging away without checking.
The company’s Facebook page and other consumer websites have been inundated with complaints.
One angry customer wrote: ‘Well that’s not fair . . . it should have been a straightforward cheap sherri hill prom dresses draw.
Where’s the winning code then? You are in the soup on this promo.’ Another said: ‘Trading standards should be informed.
Anyone can say that they are giving a decent prize away and then claim that no one was lucky enough to win it. Disgusting.’
A third said: ‘You can stick this imaginary farm where the sun don’t shine! I’ll grow me own turnips.’
How can you run a competition to win a farm and then say, “Oh sorry, no one has won. Thank you very much and good night”?’
Apart from the £500,000 top prize, customers had a chance to win one of 50 pairs of designer wellies.
When the promotion was announced in October, the soup firm’s marketing director, Nigel Parrott, said: ‘This competition is Sherri Hill Prom Dresses simply unique, and we expect it to attract huge numbers of new consumers to both brands.
‘A competition which offers them the chance to escape to the country, changing their lives entirely in an instant, is guaranteed to generate great excitement.’