Universal Studio's latest animated film "The Lorax" has opened cheap oakley sunglasses atop the North America box office with multiple record-shattering achievements including the highest opening for the studio's animated flick. The film, produced by Chris Meledandri's Illumination Entertainment, preaches in favor of the environment and against corporatism and the destruction of the atmosphere. It is projected to gross 72.7 million U.S. dollars over the weekend, representing the biggest opener of 2012 as well as the biggest grossing film from a Dr. Seuss book. The 70-million-dollar budget film is also the 4th biggest March opener, oakley Sunglasses outlet the 5th biggest animated 3D film and the 8th biggest animated PG film, according to box office tracking authorities. The distributor's pre-release expectations for the 3D movie were around 40 million dollars. The smashing kids movie, which based on Dr. Seuss' 1971 environmental Fake oakley Sunglasses warning of the same name and stars voices by Danny DeVito, Taylor Swift and Zac Efron, hit the screen at 3,729 locations in the United States and Canada, and took the No. 1 slot with an average 18,965 dollar receipt from each venue. The flick, which is widely regarded as a popular children's classic, is welcomed by moviegoers. Those who have seen it gave it an average "A" CinemaScore grade. According to Universal, 68 percent of the audiences was 12 years and under with their parents. Among those aged 25 or older, as many as 74 percent were parents of a child under 13 years of age.