Home » HTC's Beats headphones in MOG Acquisition Talks

HTC's Beats headphones in MOG Acquisition Talks

posted by fjjinbao
Sun, 03/25/2012 - 2:22am

HTC's Beats headphones in MOG Acquisition Talks

  1. Upscale headphone maker Beats by Dr. Dre is in talks to buy subscription music service MOG, a person familiar with the matter said Tuesday Dr Dre Beats Headphones.
  2. Beats' owner, Taiwanese cellphone maker HTC, is looking to create a music offering that combines its mobile devices, Beats' headphones and MOG's all-you-can-listen streaming plan, said the person, who was not authorized to speak publicly and requested anonymity.

News of the possible acquisition was earlier reported by Business Insider Beats headphones.

MOG Chief Executive David Hyman declined to comment. HTC dismissed earlier reports as rumor and speculation.

Last August, HTC announced it was paying $300 million for a 51 percent stake in Beats Electronics LLC, a company headed by rapper and producer Dr. Dre and recording executive Jimmy Iovine.

The maker of handsets that work on Google Inc.'s Android platform has been struggling with intense competition from Samsung Electronics Co. and iPhone maker Apple Inc. HTC said its profit fell 26 percent in the final quarter of last year.

MOG has also struggled to gain subscribers in the face of established music subscription service Rhapsody and Sweden's Spotify. MOG's paying subscribers are estimated to be in the tens of thousands compared to more than a million for Rhapsody in the U.S. and 3 million for Spotify worldwide.

Each service offers unlimited music streaming Beats headphones

MOG was founded in 2005 and counts Universal Music Group and Sony Music among its investors. Along with its subscription music plan, the company operates a series of music blog sites that attract more than 60 million visitors a month.

 

BEATS BY DR. DRE HEADPHONES CLONE SELLING AT US$42 IN CHINA

Reported by Siang Liang on Friday, March 23 2012 3:53 pm

It is quite common to see people wearing the stylish Beats headphones on the streets or in the subway Beats headphones these days, as the popular headphones claim superb audio quality for music listening. It seems that in mainland China, which is well-known for producing counterfeits, has create knock-offs of the audio product and selling at just US$42.


 

Beats by Dr. Dre headphones clone selling at US$42 in China

BEATS HEADPHONES, LLC WAS FOUNDED BY HIP-HOP/RAP ARTIST DR. DRE

and Interscope-Geffen-A&M Records chairman Jimmy Iovine, which produces products under the brand, Beats by Dr. Dre. Monster was given exclusive rights under a five-year contract to produce and develop Beats-branded headphones. Last year, HTC acquired 51% majority of the stake of the company, and Monster have also decided not to renew their contract.

  1. There have been a wide range of Beats headphones products on the market - Beats by Dr. Dre Studio High-Definition Headphones, Beats Solo HD, Beats Tour with ControlTalk and even Beats by Dr. Dre 'HeartBeats Lady Gaga' In-Ear. And in China, they can cost from 1000 yuan(US$159) and up; quite close to the standard retail price everywhere.
  2. Alas, factories in mainland China have produced their own imitations of the headphones. For those who aren't aware could purchase the Beats by Dr. Dre clone headphones with carrying case and in authentic looking box, all for just 270 yuan (US$42). No clue whether the audio performance would be similar or better than the original though Cheap Beats Headphones.

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