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the adjustment of structure, began to explore the international market. Over the past few years, the market share of international markets for the Li Ning has been "insignificant." The expansion plan is to start overseas, Li Ning, a landmark event in the journey. In addition to the great layout of the Southeast Asian market, said Li Ning side also said that the future will gradually set up operations in Europe and the U.S. market directly with Nike, Adidas compete with industry giants.