Trademark Secret Laws
Trademarks -- the words and logos that identify sources of goods and services -- are ubiquitous in the modern age. As consumers, we use brand names to distinguish among the products we purchase and use. As producers, we search for unique marks to identify the goods and services we sell or give away. As members of the public, we incorporate trademarks in our culture and speech.
Trademark infringement predates the Internet, of course, but trademark holders often argue that the Internet has increased their challenges in defending their marks; that the global Internet erodes the geographic boundaries that once allowed multiple users of the same mark to co-exist; that the Internet presents more frequent dilution of trademarks. Or, viewed from a different perspective, the Internet allows more people to speak, and many of those speakers want to use the common language of which famous trademarks have become a part.
Trademarks can be infringed on the Net in many ways.
In any event, you're probably here because you have received a cease and desist letter accusing you of trademark infringement.
Are you wondering what a trade secret is? Do you have an idea or information that you believe is valuable to your business and would you like to ensure that nobody knows it? Have you received a letter stating that you have "misappropriated a trade secret"? If the answer is "yes" to any of these questions, then keep reading for more information about trade secrets!
What is a trade secret? A legal trade secret is information (i.e., a formula, pattern, physical device, or process) that has two characteristics: (1) the information must be a "secret" (i.e., not generally known or readily ascertainable) that provides your business with a competitive advantage; and (2) the creator of the information must take steps to keep the information secret or confidential.
How do you know if you have a trade secret or violated trade secret laws? Please visit our Trade Secret and the links below for more information.
The following sources provided much of the Giuseppe Zanotti information you see here. For more detailed information, please refer to the following:
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